A couple of days ago, I read a newspaper article about customer service. The article claimed that even in a supremely price sensitive market like India, customer service has become much more important than a number of firms perceive it to be. This is one of the reasons that even public enterprises have changed their services for the better, MTNL being a prime example.
However, even in such times, there are people who think of themselves as some rare breed with a right to think that the customer is foolish and would sway in whatever direction they want him/ her to. This is especially true for the so called "brands" which think they can sell based on the brand name rather than the actual experience/ service a customer demands or deserves.
One instance of this kind happened with me yesterday which prompted this entry.
I had to buy a ring and I happened to visit a branded showroom, Geetanjali Jewelers, Karol Bagh. Since I had something specific in mind, I didn't go with the available selection that they had. Instead, I selected a band, requested for a specific solitaire and asked for the ring to be made on order. The person in-charge told me that I would get the product within a week and in a specific amount for sure. I paid 50% advance and came back home super excited. So far so good. The issue begins now. A couple of days later, Geetanjali calls me up to inform me that the diamond that I have ordered would be available only after a week's time as thus the order would get delayed by a week. Hmmmph. Anyhow, since I had placed the order well in advance, I said, "Alright, please call me as soon as it is ready and I shall come to pick it up." However a week passed and I didn't get any information. Fortunately I had to go to the same market for some more shopping the next weekend. Thus, on my next visit I dropped by the showroom to check the status. This time around they said, "Ma'am, the diamond hasn't arrived yet. There would be another week's delay." By this time, I was already frustrated and had decided not to place any order with them till I got this one delivered. Nevertheless, I said AGAIN, "Alright, please call me as soon as it is ready so that I can come pick it up." They promised to deliver it by the coming Saturday for sure.
Now, I kept waiting and waiting and waiting for Geetanjali to call up with the status of my previous ring but no call ever came through. At last, I called them up on Friday to confirm that I would be coming by tomorrow at which they said, "Sorry ma'am, it is not ready yet." By now, I was super frustrated. I told them that I had to travel the coming Monday and if they can't deliver by Sunday I would be forced to cancel the order. This threat finally had them working. They promised that I could have my order latest by Sunday afternoon. I heaved a sigh of relief and braced myself for the next day encounter with these guys.
BUT, my woes didn't end there. When I reached the Jewelers, at first they kept me waiting for almost 15 minutes. Then, they brought the ring which wasn't as I had ordered.
And to top it all, they charged me extra! The reasoning given was that they had to put in more material then anticipated. I mean, "Hello, don't you have a phone which you can pick up to dial and confirm with the customer before you make such changes all by yourself and that too when we had been communicating on a regular basis?"
After almost a half an hour long discussion to let them understand the mistakes that they had done (being late with the order, not delivering the ring as agreed upon and charging higher than the initial agreed upon price), during which they were extremely inflexible and one of them was quite rude, I discovered that the ring didn't even fit!
Finally, I had them resize the ring and agreed to go with the now increased price because I didn't want to spoil my mood anymore then it already had been. They told me to come by after the resizing which they said they would call me and let me know about and estimated at half an hour to forty five minutes. I used this time to crib about this whole episode and satiate my hunger pangs. But when I didn't receive a call even an hour later I was forced to go to the showroom and inquire! And, they made me wait almost 20 minutes AGAIN. My wait finally ended when the resized ring and the bill came to me. By now, I was super pissed off and thus asked to have the ring weighed. And lo! it was lighter than the weight mentioned in the bill!!!! And the biller wouldn't budge and accept his mistake. Finally one of the sales person got his senses back and accepted that the ring might have been lighter due to resizing (which by the way I can't understand as we asked it to be made larger and not smaller). As if all of it wasn't enough, they wouldn't put the fact that they were charging VAT and other taxes on the bill.
Man!!! I was in a total mood to cancel the order but that would mean having to forego 10%
of the total amount (I don't know WHY?)
Finally I paid and came back with the ring which I am not sure how much I would be able to cherish the possession of, all the while thinking NEVER to visit Geetanjali again!
Sorry for the rant, but just wanted to make sure what ways can be used by the "BRANDS" to dupe and irritate people like us. Hope you don't fall prey to any of this!
However, even in such times, there are people who think of themselves as some rare breed with a right to think that the customer is foolish and would sway in whatever direction they want him/ her to. This is especially true for the so called "brands" which think they can sell based on the brand name rather than the actual experience/ service a customer demands or deserves.
One instance of this kind happened with me yesterday which prompted this entry.
I had to buy a ring and I happened to visit a branded showroom, Geetanjali Jewelers, Karol Bagh. Since I had something specific in mind, I didn't go with the available selection that they had. Instead, I selected a band, requested for a specific solitaire and asked for the ring to be made on order. The person in-charge told me that I would get the product within a week and in a specific amount for sure. I paid 50% advance and came back home super excited. So far so good. The issue begins now. A couple of days later, Geetanjali calls me up to inform me that the diamond that I have ordered would be available only after a week's time as thus the order would get delayed by a week. Hmmmph. Anyhow, since I had placed the order well in advance, I said, "Alright, please call me as soon as it is ready and I shall come to pick it up." However a week passed and I didn't get any information. Fortunately I had to go to the same market for some more shopping the next weekend. Thus, on my next visit I dropped by the showroom to check the status. This time around they said, "Ma'am, the diamond hasn't arrived yet. There would be another week's delay." By this time, I was already frustrated and had decided not to place any order with them till I got this one delivered. Nevertheless, I said AGAIN, "Alright, please call me as soon as it is ready so that I can come pick it up." They promised to deliver it by the coming Saturday for sure.
Now, I kept waiting and waiting and waiting for Geetanjali to call up with the status of my previous ring but no call ever came through. At last, I called them up on Friday to confirm that I would be coming by tomorrow at which they said, "Sorry ma'am, it is not ready yet." By now, I was super frustrated. I told them that I had to travel the coming Monday and if they can't deliver by Sunday I would be forced to cancel the order. This threat finally had them working. They promised that I could have my order latest by Sunday afternoon. I heaved a sigh of relief and braced myself for the next day encounter with these guys.
BUT, my woes didn't end there. When I reached the Jewelers, at first they kept me waiting for almost 15 minutes. Then, they brought the ring which wasn't as I had ordered.
And to top it all, they charged me extra! The reasoning given was that they had to put in more material then anticipated. I mean, "Hello, don't you have a phone which you can pick up to dial and confirm with the customer before you make such changes all by yourself and that too when we had been communicating on a regular basis?"
After almost a half an hour long discussion to let them understand the mistakes that they had done (being late with the order, not delivering the ring as agreed upon and charging higher than the initial agreed upon price), during which they were extremely inflexible and one of them was quite rude, I discovered that the ring didn't even fit!
Finally, I had them resize the ring and agreed to go with the now increased price because I didn't want to spoil my mood anymore then it already had been. They told me to come by after the resizing which they said they would call me and let me know about and estimated at half an hour to forty five minutes. I used this time to crib about this whole episode and satiate my hunger pangs. But when I didn't receive a call even an hour later I was forced to go to the showroom and inquire! And, they made me wait almost 20 minutes AGAIN. My wait finally ended when the resized ring and the bill came to me. By now, I was super pissed off and thus asked to have the ring weighed. And lo! it was lighter than the weight mentioned in the bill!!!! And the biller wouldn't budge and accept his mistake. Finally one of the sales person got his senses back and accepted that the ring might have been lighter due to resizing (which by the way I can't understand as we asked it to be made larger and not smaller). As if all of it wasn't enough, they wouldn't put the fact that they were charging VAT and other taxes on the bill.
Man!!! I was in a total mood to cancel the order but that would mean having to forego 10%
of the total amount (I don't know WHY?)
Finally I paid and came back with the ring which I am not sure how much I would be able to cherish the possession of, all the while thinking NEVER to visit Geetanjali again!
Sorry for the rant, but just wanted to make sure what ways can be used by the "BRANDS" to dupe and irritate people like us. Hope you don't fall prey to any of this!


